Ruth Casselman, VP and Cofounder of Alert Labs, with Jeff Schnurr, Director of Canadian Tire Innovations Lab at Communitech
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In its quest to find innovative technology, Canadian Tire began working with Alert Labs to provide customers with leak and flood detection that "hits the key notes," says Canadian Tire Innovations Lab Director, Jeff Schnurr.
Alert Labs makes leak and flood sensors for the home that monitor water use up to the minute and allow users to check up on their home or property from anywhere.
“It’s a fantastic opportunity for us,” said Ruth Casselman, Alert Labs co-founder and Vice-President of Operations.
“And being associated with such a great Canadian brand is massively important to us as well," added Casselman.
“[Alert Labs’ technology] hits the key notes,” said Schnurr, who has headed up the Canadian Tire lab at Communitech for the past 16 months. “It’s smart home, which is a category we’re interested in; it’s based on monitoring and home protection, which is certainly another important category for us.”
The partnership between Canadian Tire and Alert Labs has been gaining even more momentum as of late with two locations: one in Burlington and the other in Guelph stocking their products. More stores have already expressed interest in selling Alert Labs' products.
And for American customers, Flowie and Floodie are now available on Amazon.com
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Alert Labs, a smart water sensor company, wrapped up a fundraising campaign with a donation to the Water First Internship. The program supports Indigenous Youth in receiving technical training for water treatment technology to gain the skills that are needed to begin their careers as clean water stewards in their communities.