Alert Labs' First Social Profit Fundraiser raises $1000 for Indigenous Youth

by AL Support May 14, 2018

Alert Labs' First Social Profit Fundraiser raises $1000 for Indigenous Youth

Need is urgent with 40% of First Nations communities in Ontario under a boil water advisory

Alert Labs, a smart water sensor company, wrapped up a fundraising campaign with a donation to the Water First Internship. The program supports Indigenous Youth in receiving technical training for water treatment technology to gain the skills that are needed to begin their careers as clean water stewards in their communities.

The focus of Alert Labs’ fundraising campaign was to donate a portion of online sales from Alert Labs Flowie water sensor for a month from World Water Day, March 22 to Earth Day, April 22.

“Alert Labs’ donation brings us closer to our goal of ensuring drinking water is safe in First Nations Communities. Graduates of the program become leaders in their communities and empower future generations,” says Executive Director of Water First, John Millar.

The need for programs such as the Water First Internship is greater than ever, with forty percent of First Nations Communities in Ontario under a boil water advisory.

“Access to clean water is a basic human right,” says Ruth Casselman, Alert Labs COO and co-founder. “As active supporters of the ‘tech for good’ movement, it is important to our entire team to give back to our community. As a young company, this was our first formal social profit fundraiser, and we are honoured to support the important water treatment training initiatives run by Water First. ”

For more information on Water First’s programs and to donate directly to Water First, visit


Founded in 2015 in Kitchener, Ontario, Alert Labs produces smart-home technology devices which optimize water use and advance conservation efforts, and reduce water damage in homes and businesses. The company’s easy-to-install, intelligent leak detection devices Flowie and Floodie use real-time monitoring, helping owners conserve water in the residential, industrial, and commercial sectors. The company is a graduate of the Accelerator Centre incubator, and recently partnered with the cities of Guelph and Welland to help customers reduce their water use.


Founded in 2009, Water First started as a clean drinking water project in Uganda. Working with First Nations communities in Canada since 2012, the organization helps resolve water challenges by implementing skills training programs in First Nations communities. Water First now focuses solely on First Nations water challenges, including drinking water and environmental water quality concerns. Guided by the belief that everyone has the right to safe, clean drinking water, Water First works closely with First Nations communities to integrate Indigenous values, customs, and traditions into their training programs.  

Facebook: @waterfirstngo
Twitter: @waterfirstngo
Instagram: @waterfirstngo

For media inquiries, please contact:

Ruth Casselman
Alert Labs Inc.
+1 (519) 573-6518

John Millar
Executive Director & Founder
Water First - First Nations Water Solutions
+1 (905) 805-0854 or 1-800-970-8467
Registered Canadian Charity:
83852 5269 RR0001

AL Support
AL Support


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